Search engines are one of the primary ways that Internet users find web sites.
Web sites that gain good search engine listings typically enjoy significant increases in traffic.
All web sites aim for good listings but unfortunately many sites rate poorly in terms of search engine rankings, or may not even be listed at all, because they fail to consider how search engines work.
Knowledge of "search engine design" can help ensure that your web pages are accessible to search engines and designed in ways that help improve the chances that they will be found.
The term "search engine" is often used generically to describe both "true" search engines and directories. These are not the same - the main difference being how their listings are compiled.
www.google.com is an example of a leading global search engine while www.yahoo.com is an example of a leading global directory. No one can guarantee high listings on search engines, but one thing is certain - if you do not design your web site with search engines in mind, and if you do not have an ongoing submission strategy, then you will not achieve a good ranking.
Pagoda Graphics offers a range of services which include ;
reviews of site designs to help improve the probability of your site achieving a good ranking and
an ongoing re-registration service with the main search engines and directories to help improve and maintain your ranking.